Data Solutions
Articles
Writing on e-commerce SEO, AI-assisted development, and the business of building software solo.
Generative Engine Optimization: What the Data Shows
Most writing about optimising for AI search is speculation, because almost nobody publishes referral data. Here is fourteen days of it from a site that lost 90 percent of its Google traffic overnight, and what the other engines did in the same window.
Latest Articles
E-commerce SEO, AI-assisted development, and notes from running this on my own.
Zero to 650 Daily Organic Visits in Two Months
A tabletop RPG site went from an empty index to 658 unique visitors a day in about nine weeks, with no ads and no social distribution. Here is what the Search Console data actually shows about why it worked, including the part where I pushed it too far.
Andrew Blase
Markdown Twins: Serving Content AI Crawlers Can Read
A markdown twin is a plain-text copy of a page served at a predictable URL. This site publishes one for every article. Here is how it is built, what it is honestly worth, and the silent production bug that made every single one of them useless for three weeks.
Andrew Blase
Shopify SEO Audit: What to Check First
Most Shopify SEO audits hand you a 60-page PDF of warnings sorted by tool severity rather than by revenue. This is the shorter list: the checks that actually decide whether a store can rank, in the order they matter.
Andrew Blase
Shopify SEO Services: What's Actually Included
Shopify SEO retainers vary more than the pricing suggests. Here is what the work actually consists of, which parts produce results, which parts are billable activity, and the questions that tell the two apart before you sign.
Andrew Blase
How to Build an SEO Strategy Document That Actually Works (With a Real Example)
Most SEO advice gives you tactics. Nobody hands you the architecture, the strategy document that ties it all together. Here is how Full Stack Data Solutions built theirs, and what changed when I audited it against three months of Search Console data.
Andrew Blase
Your Brand Has No Memory. That's Why It Sounds Different Every Time.
Brand foundation documents (Brand Voice, Art Direction, and Image Prompts) are the three files that make your content identity consistent across every post, article, and image you publish. Here's how to build them using Full Stack Data Solutions as the real-world example.
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